Grayscale

A flexible new brand platform that brings the principles of product design to a brand design system. We created components that are modular and interchangeable–allowing the brand to shift and adapt to the changing financial landscape without losing its essence.

Branding, Visual Identity, Advertising

Reinventing the brand from the ground up, cementing Grayscale as the modern, market-leading asset manager.

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A flexible new brand platform that celebrates Grayscale’s legacy as experts and change agents in the financial space, providing a share of the future for everyone.

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