Beats By Dre
Introducing the Beats by Dre digital identity: a vibrant platform that reestablishes Beats as a cultural storyteller. Through immersive content and community engagement, we’ll connect users to the heartbeat of music, sports, and culture, fostering a sense of belonging and inspiration.
Visual Identity, Interaction Design
Beats revolutionized the headphone category. But to the youngest generation, the brand was unfamiliar. Knowing Gen Z’s values, we shifted the way we tell stories online from big and infrequent to authentic and continuous. A dynamic double-click into the world of Beats, where the product is the story.
